You want to attract the right kind of client from the very beginning of your business.

When you’re first starting out in business as a spiritual entrepreneur, coach, or change agent, you aren’t usually picky about whom you accept as clients. Your thoughts are not on how to attract the right kind of client.

Then, over time, you begin to see disparities in your business. Especially when you find yourself working with clients who are more interested in price shopping, getting extras for free, and who make excuses rather than doing the work that will get the results.

It isn’t long before you recognize the value of being choosier about the clients you work with. You realize you can grow your business more easily and make more money working with high-end clients who understand value and are committed to their results.

There’s a massive difference between high-end quality-conscious clients and price-conscious clients.

High-End Clients:

• Have an abundant mindset
• Focus on quality
• Are willing to invest
• Make quick decisions
• Are easy to work with
• Are committed to getting results
• Respect your time
• See the value in you and your offers

Price-Conscious Clients:

• Have a scarcity mindset
• Focus on price
• Rely on freebies
• Make poor decisions
• Tend to come from fear
• Make excuses vs. getting results
• Don’t respect your time
• See offers as an expense versus an investment

Here are 5 steps to begin attracting the right kind of client to you:

1. Create a quality, professional presence both online and offline to display your expertise and position yourself as an authority.

2. Make your free content premium content that is more valuable than the paid content of others in your field. Provide valuable content, strategies, and how-to’s others charge for.

3. Raise your fees. Price your programs and services at a level that reflects the quality and value you provide. Low prices have high-end clients questioning your value. People are more committed when they have skin in the game. Charging premium prices also weeds out those how are not a match for you and your services.

4. Get testimonials and endorsements from same-level clients. Share them everywhere. These are powerful tools for creating trust and establishing your credibility and authority.

5. And last but not least, level up your mindset. If you’re still accepting clients who are not your ideal high-end clients, there are limiting beliefs holding you back. Get help in releasing those beliefs. Until you do, you’re not likely to take the actions to attract high-end clients willing to invest with you.

Putting yourself in front of high-end clients will grow your business exponentially. When you offer quality programs and services, there’s no reason you can’t be working exclusively with high-end clients who trust your expertise, value you and your offers, and are eager to pay you for the value you offer.

If you want to learn more about how to attract high-end clients, be sure to join us for our FREE Live 5-Day Workshop, Attracting High-End Clients. Register at AttractingHighEndClients.com. 

If you liked this post, you’ll enjoy Relationship Marketing To Attract High-End Clients.